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There aren’t many places in the world where you can find a jamming jazz club right down the street from a genuine African artifacts shop. On the same street you’ll discover a boutique retailing clothing by an obscure Canadian designer, a ceramics studio and an authentic French café. It seemed appropriate that a place like this would welcome a store that embraces international style, local fashion for a quality-driven shopper walking down Montreal’s well-known St-Denis street. Boutique Rocco is such a place, and owner Rocco, such a shopper.

Rocco settled in Montreal having been a world traveler for much of his life. He spent the first of his adult years admiring the originality of Barcelona’s architecture, living the energy of Florence’s bustling streets and breathing in the essence of Parisian joie-de-vivre. Always having been attracted to structured lines, luxurious fabrics, great fashion and photography. All of which have been a constant for his passions and focuses.

When Europe was done, Rocco took on the States. From the waves of the Californian coast, the breathtaking views and picturesque hills of Napa Valley, the quintessence of the San Francisco streets, and the architectural inspiration of NYC’s structures; Rocco was bursting with creativeness. He decided to marry his European roots with his love for the city and settled in Montreal. Rocco’s boutique brings the stories of his travels and to all who come and browse. All the streets he walked down, the foods he ate, the views he admired, the people he met are honored within the racks of clothing he hand-selects for the men and women who come in to the boutique looking for a top, a pair of jeans or an accessory worthy of their own style.

Part of the Plateau neighborhood since 2005, Rocco’s began by specializing in fashionable and well known denim brands. Rocco soon recognized that there was a need to differentiate from the other local stores and began offering to his style conscious customers more trendy collections at a great value.

The stores décor screams minimalism and pureness. Rocco striped down to its fundamental features; tall white walls, extensive columns and simplified structures. All to highlight the great clothing and accessories. Rocco is famous for its stylish and affordable fashion and the unique touches he brings to our collections.

Boutique Rocco is also known for its friendly in store service. Each style consultant bursts with personality and brings a great touch to the stores setting. Rocco welcomes you in, its staff listens to your needs and desires and is more than eager to search long and hard through the store’s racks to find the outfit that will truly represent the fashion-forward person you are while allowing you to express your unique style.

As Boutique Rocco grows, we promise to offer you a memorable shopping experience. We want you to enjoy our style and love our clothes.